Scope for even more development

As part of my distribution which is already covered in the hangover packaging and the adshel posters, I wanted to look further into the retail side of promoting the Panamax brand. This has turned out to be a bigger job than I thought. I first of all thought about creating little pricing labels to go onto the shelving, but realised once I had done a little more research how much I could do and how far this could be taken.

I remember attending the Gratterpalm talk and I remember the work they did for Asda in particular. After refreshing my memory with the examples from their website I know a little more about how this could be taken further right from basic labels I was looking to printing floor graphics to direct shoppers. I could have done signage or a full free standing displays, counter pos's or gondola end displays. This would have really given my product the edge against competitors, particularly as pharmaceutical products have a minimal ammount of promotional and advertising material.

Not looking so much at the design approach and more on the shape of the displays and how they are formed I can take ideas from these images and possibly use them to start to propose ideas for a Panamax display. I like the idea of the gondola displays and the compact nature of the counter displays, which I believe would really work well with my design approach.

Here are the examples I found. These are from Gratterpalm and Michael John Design Ltd.