*Spotlight* Proud Creative

Multi-disciplinary London based studio Proud Creative have a diverse range of work in their portfolio. They do identity, print, web and motion design. I was particularly impressed with their work for Kemistry Gallery and Beyond. Both have totally different influences but both relate direct to the aesthetic I want to achieve in my work.

The use of serif typefaces add value to a piece and immediately attracts a mature audience, similar to the one I want to attract in my late music brief. I imagine this work even better when used with foil or embossed. There isn't much sense of a hierarchy but I don't think that would matter because of the small interest this was made to generate.



































The next piece I picked out was a branding project for Beyond. Using a typographic arrangement as the source, which is then implemented across a range of printed material. This shot is particularly good example of the product, range and distribution of a brief. This is something that could inspire me on any one of my briefs when looking for scope for development.