Books

I decided to get into the library to give me some ideas and background information on how to tackle my brief. I got a book entitled 'Logo', which gives an insight into some of the most influencial and inspiring identities from designers such as Paul Rand, Saul Bass, Otl Aicher, and Lance Wyman, as well as contemporary designers and agencies including North, Sagmeister, and Johnson Banks.





As well as showcasing the solutions, there is a small explanation given, which helps one understand the thinking behind some of the design decisions made. Many of the identities here are pretty timeless. I have taken some of the ideas contained within the book as well as adopting the design process of Darren Firth (keepsmesane.co.uk) to manipulate typefaces and creating something unique.




















The next book I looked at was a type treatment book which will give me some ideas on which way to take my work. Obviously any information I do present I want to be clear and concise so it is easily accessible and understood. Some of the type treatments did not meet these parameters, such as the first example, but others used type in a creative way but without hindering the clarity information given.










































































The third book I took out was a packaging book. It was quite old so I didn't take as much from it as I would have liked. I instead chose to look at some packaging nets, which I will document later. I did, however, find a good example of an alternative approach to pharmaceutical packaging. This could be a good approach to take but highly expensive for a product of so little value.