Showcase cinema

For the Showcase cinema rebrand I have been researching into what it offers, as well as what it's competitors are and what they offer. I have identified Showcase Cinemas main competitors as large chains such as Odeon, Cineworld, UCI, and Vue.

Odeon
ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertain more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK.

Vue Cinemas
Vue Entertainment is one of the UK’s leading cinema developers and operators of multiplex cinemas in the UK. The Vue brand and company was launched onto the UK market in 2003 with 38 cinemas. Since then, Vue’s UK & Ireland circuit has grown to 68 cinemas with 657 screens with over 140,000 seats. In the 12 months to the end of May 2010, the company served over 37 million customers.

Cineworld
Cineworld Group plc was founded in 1995 by Stephen Wiener, its current CEO, and is now one of the leading cinema groups in the UK. Originally a private company, it re-registered as a public company in May 2006 and listed on the London Stock Exchange in May 2007. Currently, Cineworld Group plc is the only quoted UK cinema business.

n 2009, Cineworld accounted for 49 million admissions, had revenues of £333.4 million and an Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) before exceptional items of £55.7 million.

Idealismo

Idealismo is another agency I found via Aisleone who are inspired by typography and layout coupled with some simplistic yet impactful branding, they have a good portfolio at the end of it.

Kicking off with this lovely example of branding for A2 home design. They incorporated a new identity with a theme that runs along the stationery and is cleverly used with imagery too.

The reverse side of the paper is also printed with a distressed texture which could be linked to the planning process of A2's work.

Manual

Manual is a graphic design and branding consultancy based in San Francisco.
The work they produce is clean cut and fashionable. The examples I have chosen to showcase are for 'Slice' and 'Apple'.

This work for Slice consists of a new brand identity to illustrate their products. The new brand would be applied across the packaging, print literature and exhibition graphics. Although it is simple, it is certainly effective in its message and its execution.

The accompanying literature add to what is a strong and memorable identity. I particular like the vector illustrations on the front cover which is enhanced by the colour.















The work for Apple consisted of a poster to celebrate 10 years of the Apple online store, featuring 3,650 cursor icons to represent every day the store had been live.




It's not my favourite aesthetically but I find it conceptually intriguing.













This is the brand identity and the launch site created for Hitpost, a sports / social networking site.

The custom typeface makes for an original and impactful logo which was then applied across print and screen.

On a side note, this is a good way of showcasing website deisgns which I will keep in mind.













This project for Mike & Maaike was the subject of another rebrand and a custom font was made that features in the logo.

I love the colour combinations alongside the cardboard stock.