Packaging From Around The House

I have been to many supermarkets in my time, and I find that most of the big brand products have pretty uninteresting design for their packaging. It's getting marginally better but I for one never see packaging that I see online in shops. Probably because the stuff featured online is either done in limited quantities due to cost or whether supermarkets would be slated for packaging a bottle of wine in a teak wooden box with diamond encrusted typography (i dunno, I'm just thinking and typing).

With that in mind, I looked around the house to see what my parents had brought back home, and nicked little bits of packaging that I thought either caught my eye or seemed unusual. I have two examples here.


The first is Wrigley's pulse 5 chewing gum, which I thought looked like a packet of condoms due to colour scheme and shape of the box. I like it because it's so different to its competitors, it seems quite manly and swarve at the same time. If James Bond carried chewing gum, this would be it. The little bits of embossing and the way the box is constructed appeals to me. The graphics inside and out aren't too bad either. The gum wrapping has a lovely gold texture to it adds desirability and extra class to the product.
The print process used here is litho with a few some specialist techniques and print finishes attached, such as perforation, laser cutting, embossing and a clear varnish sealant.

Overall I really like it. Well done to Wrigley's for taking the leap and doing something different. The gum is nice too.




Next is this which I found in the butter. It's that little paper cover thingy that goes over the butter to keep it fresh. I like type because it's something I instantly would think of when thinking of farming and dairy products whether it be milk, cheese or in this case butter. I think its because the letter forms are quite weighty. The design itself is quite simple, but I just like how it is laid out. The reason for choosing this was down to the cultural reference, which is quite clever and I would say appeals directly to the target audience. A family environment who are more likely to stay in on a Saturday and watch television. Obviously, this is going to appeal more to older people and young adults. A kid of 16 would not think twice about this, for instance.

This would have been a simple 1 colour litho printing job printed on a super thin stock with a coated backing to seal the contents.