Competitors

'This Water' is perhaps the closest product to Feel Good and therefore probably the biggest rival. I have to say I love the typography and illustration combo, something that myself and Lindsey are looking to adopt for our project. The product looks refreshing and uses its label space much better than Feel Good. They have similar flavours too. The only tarnish on this company's reputation is that they wrongly claimed that their products had no sugar. This would ultimately lose customer trust and would harm sales. It brings about the opportunity to tell everyone that our drink does not have any added sugar without fear of being sued.

V Water have a similar reputation to this water as they falsely claimed the same thing. V water is like Feel Good as it contains vitamins and minerals as a pick me up for tired and stressed people. The look of the packaging seems more corporate than how I envisage the look of Feel Good to be. This corporate look makes the company seem unapproachable and unfriendly.

Vitamin water is similar to v water as it also contains vitamins. Again the packaging seems too clean cut and corporate, almost like packaging for medicine like some sort of wonder drug. Either way this would be too intense for my target audience. We want the kind of drink you can drink anytime, anywhere. This just seems too much like a drink you have to set your watch by.

Innocent Smoothies are a company I have admired for a while. They seem to have done all the right things to create a consumer friendly brand and a brand that acts on environmental and ecological issues.

They stand for healthy and natural goodness, and they have done that through a no nonsense approach but kept the graphics simple and welcoming.

We can definitely learn from Innocent.