I decided to look at what form our campaign could take. There are the obvious ones like poster campaigns and website designs that we could look at, and then we have also looked into packaging ideas. Where we choose to go with this is very much still open but I am making decisions on design direction to pin down an area of focus, in terms of colour, typefaces, imagery and illustrative style. I am still hooked on simple digital illustration even though I don't think I am particularly good at it.
I have been browsing a few websites look for inspiration such as the dieline.com which is a blog type website dedicated to packaging design. Here I have some samples of the kinds of things I thought could work for the feel good brief, certainly in terms of aesthetic appeal.
The first set was designed by Brazil based agency 'Hardcoure'. It has a similar feel to the innocent drinks but uses a much deeper colour pallette. I like the use of characters on the front of the box. The illustrative style is one I can work with and I like the way the serif typeface works with the visuals. A bold lower case Clarendon typeface may have a similar impact.
This identity for Frisk milk drinks was designed by Matt Ottdal. It is clean and simple and makes us of diagram style layout. The packaging is aimed a children and this is reflected in its playful nature. The reason for choosing this was because of the way the fruit is brought to life. I also admire the injection of colour against the white substrate.
The packaging labels for 'City Day' drinks was designed by Post graduate Pitertsev Mikhail. I don't like including students work but I love the contrast between the colour of the liquid and the label. The typography is very organic and I like how the illustrative logo is offset by the macro shot of the fruit. The product looks refreshing too.
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