From the questionnaires we carried out in the canteen, I thought we could use key words from responses to formulate a pathway or to create a sense of direction that we could take the brief in. At this point we are looking for words that have either been repeated or we think would work within the project.
Method of delivery
Poster ||||
TV |||||
Home made
Campaign
Event
Magazine
Web
Real life
From the responses here on what sort of delivery people preferred we found that alot of people went for a poster or ident, both which are achievable but we like the fact people were thinking beyond the normal conventions.
Content (for the campaign)
Drink
Natural
Colour
Spontaneous
Energy
Fun
Happy
Mess
Fruit
Animals
Health benefits
Cheerful
Enthusiastic
Happy
Smiley
People
Words (associated with the taste of the drink)
Fruity
Refreshing
Fresh
Tasty
Smooth
Fruitastical
Refreshment
Tangy
Citrus
Sour
All of the words above could be thought of as buzz words we could make their way into our work in some way. If this is how the target audience feel about the product then we should be taking into account what they say.
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